logo

Digital Strategy

1. Planning Considerations

2. Benefits of Marketing Automation

3. Evaluating Your Website

4. Best Practices

Digital Execution

1. Email Marketing

2. Social Media Marketing

3. Search and Display Marketing

4. Video Marketing

5. Mobile Marketing

6. Digital Event Promotion

7. Measuring Engagement

Resources

Digital Readiness Guide

Download the PDF

Digital Strategy

1. Planning Considerations

2. Benefits of Marketing Automation

3. Evaluating Your Website

4. Best Practices

Digital Execution

1. Email Marketing

2. Social Media Marketing

3. Search and Display Marketing

4. Video Marketing

5. Mobile Marketing

6. Digital Event Promotion

7. Measuring Engagement

Resources

logo

Digital Readiness Guide

Download the PDF

Digital Strategy

Digital Strategy

1. Planning Considerations

2. Benefits of Marketing Automation

3. Evaluating Your Website

4. Best Practices

Digital Execution

Digital Execution

1. Email Marketing

2. Social Media Marketing

3. Search and Display Marketing

4. Video Marketing

5. Mobile Marketing

6. Digital Event Promotion

7. Measuring Engagement

Resources

Partner Marketing Central

As a Cisco partner, you have a wealth of resources at your fingertips. Cisco’s Partner Marketing Central (PMC) puts all the resources you need in a single tool.

With this marketing automation platform, you'll find all the latest resources for campaigns developed by Cisco and generated by you, including promotions and marketing materials. You can also easily:

  • Download campaign materials.
  • Activate demand generation campaigns.
  • Syndicate content through your website and social platforms.
  • Coordinate events.

You can also use PMC to analyze the performance of campaigns you execute through the platform, including viewing leads from a Cisco-approved third-party vendor, and measuring activities such as:

  • Email and website activity
  • Activity on social media and paid ads
  • Leads summary
  • Form submissions

Finally, you can take advantage of a wealth of free services, like email workflows, web plug-ins, automated social media posts, lead scoring, and even website analytics. Paid services are available from a range of vendors for things like IP listening, paid advertising, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and video creation.

Try it for yourself:

Free services
  • PMC Social >
  • Social Academy >
  • PMC Direct Web Plugins >
  • Web Plugins Academy >
  • PMC Email >
  • Email Academy >
FSAs and Campaigns
  • Campaigns >
  • Master FSA Page USA >
  • Master FSA Page CAN >
  • Master FSA Page LATAM >
  • Campaign Academy >​

Visit Partner Marketing Central

CHAPTER 1

Introduction

 

DIGITAL EXECUTION

  7. Measuring Engagement

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DIGITAL EXECUTION

7. Measuring Engagement

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