CHAPTER 1
Introduction
DIGITAL EXECUTION
DIGITAL EXECUTION
7. Measuring Engagement
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As a Cisco partner, you have a wealth of resources at your fingertips. Cisco’s Partner Marketing Central (PMC) puts all the resources you need in a single tool.
With this marketing automation platform, you'll find all the latest resources for campaigns developed by Cisco and generated by you, including promotions and marketing materials. You can also easily:
You can also use PMC to analyze the performance of campaigns you execute through the platform, including viewing leads from a Cisco-approved third-party vendor, and measuring activities such as:
Finally, you can take advantage of a wealth of free services, like email workflows, web plug-ins, automated social media posts, lead scoring, and even website analytics. Paid services are available from a range of vendors for things like IP listening, paid advertising, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and video creation.
Try it for yourself:
Introduction
7. Measuring Engagement
Home