Lights, camera, content

Video marketing builds trust with customers. It lets you create a human connection with stories and conversation, whether it’s a customer testimonial or brand narrative. Video is a dynamic addition to your website or landing pages, emails, social media, and more. With unique, relevant video content, you can generate and convert leads.

For informational videos, try tracking platforms like Wistia, Vidyard, or Brightcove. For social videos, you can use YouTube, Facebook, or Vimeo. Another recommended platform is Turnstile, which can generate leads by gating the video access.

Customers can help.

Watch what happens: Invite customers to create their own video and offer a prize for the best video showcasing customer use of your product.

Increase your click-through rate.

Keep it short and visually appealing: In less than thirty seconds, a customer should get the information he or she needs.

Create short-form videos for Twitter and Instagram: Micro video apps help shorten the video content to under 10 seconds.

Set up a video delivery schedule and space the videos out evenly.

Include a video thumbnail in email campaigns, and check the time it was opened. Try to send follow-up videos at the same time the previous video was sent.

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