CHAPTER 1
Introduction
DIGITAL STRATEGY
3. Evaluating Your Website
DIGITAL EXECUTION
1. Email Marketing
DIGITAL STRATEGY
3. Evaluating Your Website
DIGITAL EXECUTION
1. Email Marketing
Digital Strategy
Digital Strategy
Digital Execution
Digital Execution
Resources
CHAPTER 4: BEST PRACTICES
Apply responsive design.
No matter your approach, you should always use responsive design: a modern and cost-effective approach to web, email, and landing page design. It ensures that your content is readable, consumable, and engaging on any device, such as a desktop computer, tablet, or mobile phone.
Web optimization​
will give you control over how your conversion elements look on each device.
Email design
should consider how your content reads and looks on any device.
Landing page design​
can create seamless mobile experiences and can help you collect data.
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