Retail goes digital.
A day in the life of a smart shopper
These days, shopping has gone from an extreme sport to something you can practically do in your sleep. All with the help of the digital technologies that make seamless mobile, home, and in-store experiences possible. Follow along to see how digital retail capabilities are making your life as a customer easier.
7 A.M., AT HOME
Your list is wherever you are.
It’s Monday morning, and you crack open the egg crate—only to find it empty. Who ate the last egg? (Maybe it was you? Yesterday is kind of a blur.) No worries. You open up your shopping app and use visual search to scan the egg carton, and instantly a dozen organic, cage-free eggs are added to your shopping list. Crisis averted.
8:30 A.M., AT THE COFFEE SHOP
Let technology anticipate your needs.
There you are, in line for coffee, when a weather alert pops up on your smartwatch. High pollen count this week, your weather app predicts. Who has time for seasonal allergies these days? Definitely not you. Luckily all it takes is one tap to add allergy medication to the shopping list. Preparedness is your new middle name.
4:30 P.M., AT WORK
Do your shopping without leaving your desk.
Another long workday is coming to an end, but before you can fully relax and enjoy an evening of binge-watching your favorite show, you have to finalize that grocery order. “Hey, add a loaf of bread to my shopping list,” you say to the smart speaker on your desk. You open your shopping app, and everything you need is right there in your cart. Confirm order. Done.
5:30 P.M., IN THE PARKING LOT
Online shopping just got personal.
As you pull into the store parking lot, a notification pops up to let you know that your online order is ready at checkout. Perfect timing. You walk into the store to pick up your order, log into guest Wi-Fi, and receive a personalized welcome and a notice about a sale on coffee. You need that! You almost forgot.
5:32 P.M., IN THE STORE
Aisle 6 has never been easier to find.
Where’s the coffee aisle again? Don’t worry, your app knows. Using geolocation, the app highlights your location and pinpoints the exact shelf where you can find coffee. No wandering aisles or wasted time. You grab the coffee and make a beeline for checkout.
5:35 P.M., IN THE STORE
Scan and go is your new best friend.
Long line? Not for a seasoned smart shopper like you. You pick up your mobile order and bypass the checkout line in favor of scan-and-go mobile self-checkout. You’re in and out in five minutes—a new record. Your reward? Looks like eggs and toast for breakfast tomorrow. Score.
7 A.M., AT HOME
Your list is wherever you are.
It’s Monday morning, and you crack open the egg crate—only to find it empty. Who ate the last egg? (Maybe it was you? Yesterday is kind of a blur.) No worries. You open up your shopping app and use visual search to scan the egg carton, and instantly a dozen organic, cage-free eggs are added to your shopping list. Crisis averted.
8:30 A.M., AT THE COFFEE SHOP
Let technology anticipate your needs.
There you are, in line for coffee, when a weather alert pops up on your smartwatch. High pollen count this week, your weather app predicts. Who has time for seasonal allergies these days? Definitely not you. Luckily all it takes is one tap to add allergy medication to the shopping list. Preparedness is your new middle name.
4:30 P.M., AT WORK
Do your shopping without leaving your desk.
Another long workday is coming to an end, but before you can fully relax and enjoy an evening of binge-watching your favorite show, you have to finalize that grocery order. “Hey, add a loaf of bread to my shopping list,” you say to the smart speaker on your desk. You open your shopping app, and everything you need is right there in your cart. Confirm order. Done.
5:30 P.M., IN THE PARKING LOT
Online shopping just got personal.
As you pull into the store parking lot, a notification pops up to let you know that your online order is ready at checkout. Perfect timing. You walk into the store to pick up your order, log into guest Wi-Fi, and receive a personalized welcome and a notice about a sale on coffee. You need that! You almost forgot.
5:32 P.M., IN THE STORE
Aisle 6 has never been easier to find.
Where’s the coffee aisle again? Don’t worry, your app knows. Using geolocation, the app highlights your location and pinpoints the exact shelf where you can find coffee. No wandering aisles or wasted time. You grab the coffee and make a beeline for checkout.
5:35 PM, IN THE STORE
Scan and go is your new best friend.
Long line? Not for a seasoned smart shopper like you. You pick up your mobile order and bypass the checkout line in favor of scan-and-go mobile self-checkout. You’re in and out in five minutes—a new record. Your reward? Looks like eggs and toast for breakfast tomorrow. Score.
Make better retail a reality.
Customers expect the best of every retail experience. Retailers today have to distinguish themselves by delivering pleasant, seamless experiences at all possible touch points. From mobile shopping apps and location-based services to in-store experiences and digital signage, Cisco solutions can help you build the right retail moments with digital technology.
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